Who is Lucian James (to promise such things)?

1. I’ve been a strategist for 25 years. The roles have changed but the work has stayed the same - simplifying complexity, solving problems, and helping leaders and performers in intense environments to be more successful.

2. The first half of my career was in creative industries - as a television producer, and strategic planner. Developing talent, creating formats, and working with creative brands and agencies - LVMH, MTV, Sony, Cadillac, Harley Davidson, Coca-Cola, Ogilvy, Chiat/Day, others.

3. I ran my own strategy agency, Agenda Inc., for 15 years, specializing in helping brands to understand fast moving pop culture environments.

4. My work is particularly inspired by Zen philosophy, martial arts and other systems of strategic thinking.

5. I’m a recovering academic, with a BA and MA in Modern Languages and Linguistics from Oxford University.

6. I was born on the Welsh borders. I now split my time between London, Paris and San Francisco. When I’m not working, I run long distance. My favorite marathons so far: Tokyo and Munich.